On Sept. 22, the Big Sky Conference debuted a new mobile application with social media company TopFan, Inc.
Assistant Commissioner Jon Kasper praised the release of the software, stating it “not only will provide access to our live streaming events, but will also allow us ways to engage with our fans.”
The application meant to provide a stronger platform for fans across the league. However, the program underwhelmed due to a lack of content.
The app’s launch started on a bad foot and was met with confusion and controversy.
The night before the release, the official Big Sky Twitter account tweeted a statement advising followers to “be on the lookout for a big announcement coming tomorrow!”
The tweet generated buzz among football fans, who incorrectly assumed the conference would move to the Football Bowl Subdivision.
The Big Sky communications department was forced to dispel the rumors several hours before the reveal, setting up a disappointing atmosphere for the program’s release.
The initial launch of the application fell flat and the software itself did little to excite conference fans.
The layout of the program is user-friendly and easy to understand, but many users have reported the app unexpectedly shuts down.
In addition, components of the application can be very misleading. The large banner at the bottom of the home page, with the words “Watch Live” doesn’t link viewers to live video feed.
Rather, the software sends users out of the application to the BSC website.
This has disappointed a number of fans, including myself, who hoped to use the app to stream live athletic events.
However, the app provides several positives.
Video highlights from recent events continually run across the screen, allowing users to catch updates from different teams. The application also provides opportunities for fans to connect to the conference through Facebook and Instagram.
While the application is free, it does not provide the substance Big Sky fans were hoping for. Users would be better served by visiting the conference’s website for updates and live video, rather than wasting storage space on mobile devices.
Josh Grissom can be reached at firstname.lastname@example.org or on Twitter @GoshJrissom